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Big Media will Pay for Online Video Start-ups with "Vertical" Audiences
With the IPO window effectively shut, the most viable exit scenario for venture-backed online video companies is a sale to an established media concern. So what do acquirers want? According to CNN.com general manager K.C. Estenson, while CNN has a huge audience, it needs verticals--audiences within particular categories. He made his comments at the Beet.TV Online Video Roundtable in New York late last month.
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10,000 Companies Use Facebook, Co-Founder Tells Beet.TV
Big Media will Pay for Online Video Start-ups with "Vertical" Audiences
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