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Monetizing In Social Networks

Microsoft's Yahoo deal appears more likely to happen
REJECTION COULD SPUR 'LITANY OF LAWSUITS'
By Elise Ackerman and Pete Carey
Mercury News
Article Launched: 02/12/2008 01:46:45 AM PST

Microsoft's bid for Yahoo took on the air of inevitability Monday, even as the Sunnyvale search firm's board of directors officially rejected the offer.

That decision, first reported during the weekend, was widely viewed on Wall Street as an effort to get Microsoft to raise its $44.6 billion, or $31 a share, proposal - or at the very least give Yahoo time to look at other options. Yahoo's stock rose 2 percent in regular trading to close at $29.87, up 67 cents.

"It's good negotiating tactics to try to get a higher price from Microsoft," said Laura Martin of Soleil Securities Group. "But if they really reject the offer, they are going to have a litany of shareholder lawsuits. It's clear there are no other bidders for anything close to this price."

In the coming weeks, Microsoft will try to raise the pressure on Yahoo. It has indicated it is prepared for a nasty takeover battle that could include nominating its own slate to Yahoo's board of directors or making its offer directly to Yahoo's shareholders. Read more here.

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In the last few hours two associates both pointed me to David Beisel’s post on Vertical Social Networks. Based on my previous post, obviously I agree with David that we’ll start to see niche or vertical social networks. I wanted to address David’s question about the monetization of these vertical social networks:

So the more niche and limited audience a given subject area, the less able the network is able to take advantage of this exponential effect. But I’ve also argued that in the long run, the value of the network is not only determined by the number of nodes in it, but in the ability for the network to monetize those nodes. The question then is that if there’s a greater ability to monetize niche subject areas than more general ones because of the passion and interest-level involved in some of them. The answer is probably that it varies from vertical to vertical, subject to subject.

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Social Networking Niche Sites

A strange pair in Nike and Google have teamed up to launch a soccer social network called Joga.com. As I’ve talked about in previous posts, I think people will get tired of the vastness and general theme of Myspace and move more towards vertical or niche social networks that will be built to serve their passions and interests.

Social Networking Niche sites make money...

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Social Networking Web Development Firm