How to Market a Social Network
Website
Checklist Marketing Advice
Social Networking Services
A
great way to present your benefits to potential clients on your
web site.
How
to secure the best domain name?
What
search engines should we focus on?
You may be wondering why there is a simple name as a title to an article. This is simply to give you a name when you realize how important social networking is and how she can help you get in on this fast-moving trend.
To truly understand social networking, it is important to first take a step back to understand the bigger picture. In 2006, an advertising professional named Rohit Bhargava of Ogilvy Public Relations came up with the term social media optimization. This was used to explain the newest and strongest movement in internet marketing. It simply speaks to social media sites which have grown to such a great degree in such a short time. Think about these different websites: MySpace, digg, YouTube, and Facebook. You are talking about unique visitors which can number into the hundreds of millions between these five websites. This trend is not one which will trickle. As these websites have developed, many website owners have profited by developing social applications which can work with these websites. Much of the hype around Web 2.0 came because the technologies developed were to help with social technologies. Social networking has been the buzz in many web conferences for the last two or three years. Much work still has to be done to build this arena.
Think about the importance of that past paragraph and what kind of impact that can have on your business. You need to constantly be looking for new ways to bring customers or visitors to your website. Is this a method which you are taking into consideration and using? If you are not, do you think that you should? Think about the traffic you could be missing out on.
This is an area you can build traffic in with less work than it often takes to become ranked in the search engines. There is less competition in this particular area for certain niches than with optimizing your web site for search engines. Battling for traffic with other websites through search engine optimization can be time-consuming and have declining marginal returns as you continue to put in more time.
Think about using Sandra Rowley if you do not know everything about this particular online arena. One of the most important things any smart business owner does is to surround himself or herself with a strong team. Sandra Rowley can be one of your team advisors who you can use to help in developing a strategy for this particular area.
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| Author Resource:- Ron Subs works with Mega Star Media Inc. as a public relations consultant, more information about Mega Star Media Inc. can be found at http://www.megastarmedia.com |
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Monetizing
In Social Networks
Microsoft's Yahoo deal appears more likely to happen
REJECTION COULD SPUR 'LITANY OF LAWSUITS'
By Elise Ackerman and Pete Carey
Mercury News
Article Launched: 02/12/2008 01:46:45 AM PST
Microsoft's bid for Yahoo
took on the air of inevitability Monday, even as the Sunnyvale search
firm's board of directors officially rejected the offer.
That decision, first
reported during the weekend, was widely viewed on Wall Street as
an effort to get Microsoft to raise its $44.6 billion, or $31 a
share, proposal - or at the very least give Yahoo time to look at
other options. Yahoo's stock rose 2 percent in regular trading to
close at $29.87, up 67 cents.
"It's good negotiating
tactics to try to get a higher price from Microsoft," said
Laura Martin of Soleil Securities Group. "But if they really
reject the offer, they are going to have a litany of shareholder
lawsuits. It's clear there are no other bidders for anything close
to this price."
In the coming weeks,
Microsoft will try to raise the pressure on Yahoo. It has indicated
it is prepared for a nasty takeover battle that could include nominating
its own slate to Yahoo's board of directors or making its offer
directly to Yahoo's shareholders. Read
more here.
*****************************************************************
In the last few hours
two associates both pointed me to David Beisel’s post on Vertical
Social Networks. Based on my previous post, obviously I agree with
David that we’ll start to see niche or vertical social networks.
I wanted to address David’s question about the monetization
of these vertical social networks:
So the more niche and
limited audience a given subject area, the less able the network
is able to take advantage of this exponential effect. But I’ve
also argued that in the long run, the value of the network is not
only determined by the number of nodes in it, but in the ability
for the network to monetize those nodes. The question then is that
if there’s a greater ability to monetize niche subject areas
than more general ones because of the passion and interest-level
involved in some of them. The answer is probably that it varies
from vertical to vertical, subject to subject.
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