Anatomy of The Perfect Sidebar

Mon, Feb 8, 2010

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The sidebar is an important element of every blog. In a standard two-columns layout it’s placed to the right of the main section and includes information and links related to the content of blog posts. A well organized sidebar should include some important items, such as subscription options, advertisements, recent and popular posts, and help blog readers find contextual information related to the article they are reading or, in general, about the blog they are browsing…

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Welcome to episode #193 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn) talks about his new gig at Blue Sky Factory, but the main thrust of the conversation is about what happens to a company when someone with a major personal brand (like Ninja had for the financial aid industry) leaves and starts in another industry? What happens to the brand? How trusted is the personal brand of the individual? Along with that we graze through a bunch of topics from mobile and iPhone apps to the pending launch of the iPad. We even take a sneak peek at where C.C. Chapman won’t be during SXSW (hint: it’s in line waiting to get into parties) and have a chat about the power of email for Marketers (and where it’s going), plus lots more. Enjoy the conversation…

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #193 - Host: Mitch Joel.

Running time: 48:04.
Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Facebook Group - Six Pixels of Separation Podcast Society.
In a perfect world, connect with me, directly, through Facebook.
Six Pixels of Separation the book is now available.
Episode #26 of Media Hacks is here and it features:
C.C. Chapman - Managing The Gray - Campfire.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Not present (tsk, tsk):
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
Digital Dads is going strong.
C.C. Chapman’s sex life revealed.
Going beyond the movies… into an iPhone app: Bank Run.
iPhone apps - is it realistic for us to be this excited over them?
iPhone apps as the widgets for 2010.
Mobile platforms have to work across all of these platforms.
Gowalla - the Foursquare competitor… do they have a chance?
The Foursquare television commercial.
C.C. Chapman blames Canada.
Location-aware platforms (a continuation on the Please Rob Me stuff).
Facebook and location-based services.
Facebook patents Social Networking?
Apple sues HTC and we think they have to (sadly).
The iPad is coming, the iPad is coming! (is everyone going to get in line and what for this glorified digital photo frame?
Is a new Macbook Pro coming soon?
MacRumors Buyer’s Guide.
The Ninja is all about email… but email is dead… or not…
Great business growth is about getting the basics in order.
What happens to a brand when a big personal brand switches gear?
The Financial Aid Podcast has podfaded.
Is email dead? (hardly).
It’s attitudinal not generational.
Let’s all check out Chat Roulette.
About randomness and nothingness.
The mad rush that is SXSW.
C.C. Chapman assumes the role of Hugh McGuire in this episode.
Make sure to grab Chris Brogan’s brand new book: Social Media 101.
David Usher - ‘Kill The Lights’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #193 - Host: Mitch Joel.

Tags:advertising apple bank run bite size edits blog blogging blue sky factory book oven campfire cc chapman chat roulette chris brogan christopher s penn digital dads digital marketing email email marketing facebook facebook group foursquare gowalla htc hugh mcguire in over your head iphone iphone app itunes julien smith librivox location aware macbook pro macrumors buyers guide managing the gray marketing marketing over coffee media hacks mobile platform new marketing labs online social network personal brand please rob me podcast podcasting podfade six pixels of separation social media marketing sxsw trust agents twist image twitter web 20 widgets

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Welcome to episode #188 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #24 of Media Hacks. As you can well imagine, we deep dive into whether the new Apple iPad is a big mess for Apple or whether or not this new computing device is going to change the game. Amazingly enough, we even have time to discuss the growing popularity of Foursquare and what that platform is going to do to make things that much more local. Julien is on the call, so this episode if not safe for work (you have been warned). Enjoy the conversation…

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #188 - Host: Mitch Joel.

Running time: 44:57.
Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Facebook Group - Six Pixels of Separation Podcast Society.
In a perfect world, connect with me, directly, through Facebook.
Six Pixels of Separation the book is now available.
Episode #24 of Media Hacks features:
C.C. Chapman - Managing The Gray - Campfire.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
Not present:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
You got, we discuss the iPad.
What’s this thing for? Who is going to use it?
Is it any good? Who knows?
Hitler responds to the iPad.
Hugh loves the meme of these Hitler videos.
Louis CK - Everything’s amazing, but nobody is happy.
The Julien Smith vs. Hugh McGuire publishing bet.
Will Gary Vaynerchuk become the publisher for other people’s books? (do you want to get in on the bet?)
What’s the deal with Foursquare?
Silicon Alley Insider - Facebook Is Working On A Foursquare-Killer.
It’s going to be all about location… no surprise there.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #188 - Host: Mitch Joel.

Tags:advertising apple bite size edits blog blogging book oven business book campfire cast of dads cc chapman chris brogan christopher s penn digital marketing facebook facebook group financial aid podcast foursquare gary vaynerchuk hugh mcguire in over your head ipad itunes julien smith librivox louis ck managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting publishing silicon alley insider six pixels of separation social media marketing trust agents twist image twitter web 20

More at: http://feedproxy.google.com/~r/SixPixelsOfSeparation/~3/3WplXJqc_Q8/

Welcome to episode #186 of Six Pixels Of Separation - The Twist Image Podcast. I worked my new Olympus PCM digital recorder to the bone at Andy Sernovitz’s Word of Mouth Supergenius conference in Chicago this past December. If you are a small to medium-sized business owner (aka a SMB), then you should be following John Jantsch and his amazing system, Blog, Podcast and best-selling business book called, Duct Tape Marketing. John brings smart, easy and practical marketing tips and strategies to get small business owners to better understand Marketing and its relevance in the growth of a business. He’s an interesting guy and brings a fresh perspective to the Marketing world. John was my third (and last) victim (errr… I mean, "guest"!) from the Supergenius event. Enjoy the conversation…

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #186 - Host: Mitch Joel.

Running time: 26:30.
Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Facebook Group - Six Pixels of Separation Podcast Society.
In a perfect world, connect with me, directly, through Facebook.
Six Pixels of Separation the book is now available.
Episode #24 of Media Hacks will be out shortly and features:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
C.C. Chapman - Managing The Gray - Campfire.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
In conversation with John Jantsch from Duct Tape Marketing.
Check out the Podcast: Duct Tape Marketing Podcast.
Check out the Blog: Duct Tape Marketing Blog.
Check out the book: Duct Tape Marketing.
David Usher - ‘Kill The Lights’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #186 - Host: Mitch Joel.

Tags:advertising bit size edits blog blogging book oven business book campfire cast of dads cc chapman chris brogan christopher s penn david usher digital marketing duct tape marketing facebook facebook group financial aid podcast hugh mcguire in over your head itunes john jantsch julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media marketing trust agents twist image twitter web 20

More at: http://feedproxy.google.com/~r/SixPixelsOfSeparation/~3/mAwuje7zTDo/

Welcome to episode #190 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is a Marketer though and through (some have even called him the "Marketer’s Marketer" - and, if no one has called him that, then I am!). Along with being the Chief Interrupter for a Social Media Marketing agency called, Powered, Jaffe is also the author of three amazing and best-selling business books titled, Life After The 30-Second Spot, Join The Conversation and the just-released, Flip The Funnel. He also has a very popular Marketing Blog, Jaffe Juice, and his own audio and video Podcast, Jaffe Juice TV. He is not shy to speak his mind, and in this episode of Six Pixels of Separation we discuss his latest book, Flip The Funnel, and why the customer is not always right (even though they are, and should be celebrated a whole lot more). Enjoy the conversation…

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #190 - Host: Mitch Joel.

Running time: 54:35.
Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Facebook Group - Six Pixels of Separation Podcast Society.
In a perfect world, connect with me, directly, through Facebook.
Six Pixels of Separation the book is now available.
Episode #25 of Media Hacks is coming soon and it features:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
C.C. Chapman - Managing The Gray - Campfire.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
In conversation with Joseph Jaffe.
Blogger at: Jaffe Juice.
Video podcast: JaffeJuice.TV.
Author of: Life After The 30-Second Spot, Join The Conversation and the recently-released, Flip The Funnel.
On top of that, he is also the Chief Interrupter for Powered.
Make sure to check out: I Had A Great Experience and I Had A Bad Experience.
The Shakes - ‘Liberty Jones’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #190 - Host: Mitch Joel.

Tags:advertising bite size edits blog blogging book oven campfire cast of dads cc chapman chris brogan christopher s penn digital marketing facebook facebook group financial aid podcast flip the funnel hugh mcguire i had a bad experience i had a great experience in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media marketing the shakes trust agents twist image twitter web 20

More at: http://feedproxy.google.com/~r/SixPixelsOfSeparation/~3/qXjgJE_yDe0/

Welcome to episode #189 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin wrote a seminal book called, All Marketers Are Liars. Avinash Kaushik tells us about how marketing connects and how to measure it in such a practical and real way, that some Marketers can’t stand the honesty that comes out of his mouth. Maybe Kaushik should write a book called, Some Marketers Hate Avinash Kaushik? Along with being the Analytics Evangelist for Google (and Blogger over at Occam’s Razor), Kaushik is also the best-selling author of two books, Web Analytics - An Hour A Day and Web Analytics 2.0. He’s been a guest on this show on multiple occasions, and he never disappoints. Once again, Kaushik delivers. This episode is chock full of sound bites that will change the way you look at the Web and Marketing. Enjoy the conversation…

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #189 - Host: Mitch Joel.

Running time: 49:02.
Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
…or on twitter.
Facebook Group - Six Pixels of Separation Podcast Society.
In a perfect world, connect with me, directly, through Facebook.
Six Pixels of Separation the book is now available.
Episode #25 of Media Hacks is coming soon and it features:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
C.C. Chapman - Managing The Gray - Campfire.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
In conversation with Avinash Kaushik.
Blogger at: Occam’s Razor.
Author of: Web Analytics - An Hour A Day and Web Analytics 2.0.
On top of that, he is also the Analytics Evangelist for Google.
Avinash’s start-up: Market Motive.
David Usher - ‘Kill The Lights’.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #189 - Host: Mitch Joel.

Tags:advertising analytics evangelist avinash kaushik bite size edits blog blogging book oven campfire cast of dads cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting six pixels of separation social media marketing trust agents twist image twitter web 20 web analytics web analytics 20 web analytics an hour a day

More at: http://feedproxy.google.com/~r/SixPixelsOfSeparation/~3/NeV-MughMG0/

SPOS #193 - Media Hacks #26
Six Pixels of Separation
SPOS #188 - Media Hacks #24
SPOS #186 - How To Be A Duct Tape Marketer With John Jantsch
SPOS #190 - Nurturing Your Best Customers With Joseph Jaffe
SPOS #189 - Avinash Kaushik With His Hair On Fire

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