Users do not commonly browse the internet looking for a good design or decent user experience. Users browse in search of good content. The more effort you put into your content the better the pay off.
More at: http://feedproxy.google.com/~r/cssglobe/~3/4mTown0xxkA/strategizing-web-content-the-right-strategy-for-writing-for
Be careful not to add too much content and/or links to your site in a month…Google will treat as spam.