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Friday, February 12th, 2010Custom Web Design – 3 Things to Remember
Tuesday, July 29th, 2008When the time comes to hire a professional to design a customized site for your company it is easy to be influenced by the competition. Many small business owners make the mistake of creating overly flashy websites that have the latest technology and features. While this might create an impressive impression it might not be for the best. Before you give your designer a list of requirements that you feel will generate sales remember these three things.
First of all, your website must be easy to navigate. Visitors should be able to find everything that they need without hunting for it. Include links to all major parts of your website; “About Me, Contact Us, etc.” at the top of your website and at the bottom. Make sure that everything is easy to understand your clients should not have to spend an hour figuring out how to get around the site.
Secondly, the website must clearly state your companies name and contact information. When a visitor gets to your website they must be able to tell, right away, that it is your site. With visitors going to hundreds of websites each day they will eventually get confused. This will happen a lot if you are selling goods or services that will lead to your visitors doing a lot of comparison shopping. Your site must be able to stand out in the crowd by showcasing a brand name, logo, or other identifying graphic that will be memorable and easily recognizable.
Third, and finally, your website must be able to load in all browsers quickly. Web surfers are notoriously impatient and after a few seconds of dealing with a slow loading website they will move on to the next best thing. The only way to avoid this is to cut down on large graphics, excessive animation, and anything else that will slow an Internet user down. When you are trying to come up with ways to make your website load faster, always remember that not all users will have access to a DSL or high speed connection. Test your website out using dial up and test it in multiple browsers. Even though you might like your exciting flash entrance page a user with an older computer, outdated Internet Explorer, and dial up might get angry when your website crashes there entire system.
Always remember that it is your company’s services and products that matter. Do not let yourself get fooled by the flash that some company’s use to hide their lack of quality. Focus on what your website needs to educate potential customers and rank well on major search engines.
The 5 Most Important Elements of Custom Web Design
Tuesday, July 29th, 2008When you are having a web site built for your company it’s important to make sure the company that you hire to build the site knows the five most important elements of web site design so that the design of the site isn’t a complete failure. Your company web site can be what sets your company apart from your competition so it’s important that the site be great. When you’re interviewing web site design companies make sure that you ask them about these elements of web site design to make sure they understand how important they are:
1. Branding and appearance – Your company website is your calling card on the Web, and in order for people to recognize the brand name and recognize the product branding is very important. You need to have uniform branding from the package to the website and on everything in between. Any custom web site design that you done needs to incorporate your brand image and your company colors into the colors and appearance of the web site.
2. Navigation – Whenever you have custom web site design done for your company one of the priorities of the design needs to be navigation. A website is no good it’s difficult for the user to figure out how to get around on the site. You want people that visit the site to look around the site, read the content and maybe shop on site. If the site is hard to figure out and hard to get around they won’t stay on the site very long.
3. Load time – Flashy custom web site design that is full of animation or large graphics is definitely not the way to go for a business web site. Not everyone that visits your site will be using a high speed Internet connection and a custom web site design that is full of Flash animation and large graphics will take too long to load. Your visitors will just surf away rather than wait for everything on the page to load. People that are trying to access the site from PDA’s and cell phones won’t be able to load the site at all. Any custom web site design should be simple and clean with no Flash if at all possible.
4. Search Engine Optimization – Websites today need to be search engine optimized. Even if the custom web site design company you hire doesn’t search engine optimize the content of the website they should do search engine optimization on the tags in the HTML codes of the site.
5. Functionality – If the site that you are having built is an ecommerce site then the company that creates your custom web site design should make sure that the shopping cart and payment processing systems that you want to use will integrate seamlessly into the site. The shopping cart and the check out process should be tested and re-tested before the launch of the site.
How to Choose a Custom Web Design Company
Tuesday, July 29th, 2008When you want to choose a custom web design company to build a website for your company you have a lot of choices. There are thousands of companies that build custom websites for clients. So how can you tell if a company that you are thinking of hiring to crate a custom web design for your website is a reliable, experienced company? Here are some tips on choosing a qualified web design company:
Ask for a portfolio – Any web site design company that has worked with clients will have a portfolio of custom web design websites they have done in the past. Usually this will be a digital portfolio and might even be online so that it will be easy for you to look at different kinds of sites that the company has done. Make sure that you look through all the sites in the portfolio to see if the company has worked on sites in the past that are similar to the kind of site that you want. Also take note of the companies that they have worked with. If they have worked with other companies like yours, or even with your competitors, then you can be confident that they can create a custom web design that will be appropriate for your business.
Ask for references – Any reliable web design company should have plenty of references to give you. Call the references and ask detailed questions about whether or not the work that the company did for them was done on time, and if the company was good to work with. References will be one of your best resources when you’re trying to pick a high quality web design company.
Ask about payment details – If the company has a standard contract and can easily answer questions about payment, prices, costs and so on then the company is trustworthy. If they company wants a huge sum of money up front and is sketchy or avoids direct questions about financial arrangements then the company is probably not all that reliable.
Go with your gut – When you’re interviewing a company representative about the company’s qualifications and experience really pay attention to the person you’re talking to. If the person from the company seems comfortable with your questions, seems to know a lot about design and seems to really listen to your ideas then you can assume the company will be responsive and easy to work with.