Archive for the ‘Generating Revenue’ Category

Peace and Blessings

Tuesday, January 26th, 2010

Posted in Generating Revenue | 1 Comment »

How this kid made $60 million in less than 18 months online

Friday, October 9th, 2009


It was June 26, 4:45 a.m., and Digg founder Kevin Rose was slugging back tea and trying to keep his eyes open as he drove his Volkswagen Golf to Digg’s headquarters above the offices of the SF Bay Guardian in Potrero Hill. This was the day Rose would test everything. Two years earlier, Rose had gambled on his idea to change newsgathering, letting the masses “dig up” the most interesting stories on the Web and vote them onto his online “front page” on Digg.com. Rose had given every last piece of himself to the project — all his time, all his cash, and even his girlfriend, who fought with him after he poured his savings into Digg instead of a downpayment on a house. Today, Digg, Version 3, the one that would go beyond tech news to include politics, gossip, business, and videos, was going live. At 29, Rose was on his way either to a cool $60 million or to total failure.

Learn how he did it

Tags:
Posted in Generating Revenue | 1 Comment »

Making Social Networks Profitable Google’s new approach could offer advertisers coveted online communities

Friday, October 9th, 2009

Imagine there was one number that could sum up how influential you are. It would take into account all manner of things, from how many people you know to how frequently you talk with them to how strongly they value your opinion. Your score could be compared with that of pretty much anyone in the world.

Maybe it’ll be called your Google number. Google (GOOG) has a patent pending on technology for ranking the most influential people on social networking sites like MySpace (NWS) and Facebook. In a creative twist, Google is applying the same approach to social networks it has used to dominate the online search business. If this works, it may finally make ads on social networks relevant—and profitable.

Google declined to discuss its idea with BusinessWeek. But it is based on the same principle as PageRank, Google’s algorithm for determining which Web sites appear in a list of search results. The new technology could track not just how many friends you have on Facebook but how many friends your friends have. Well-connected chums make you particularly influential. The tracking system also would follow how frequently people post things on each other’s sites. It could even rate how successful somebody is in getting friends to read a news story or watch a video clip, according to people familiar with the patent filing. “[Google] search displays Web pages with the highest influence—it makes complete sense for them to extend this to online communities and people,” says Jeremiah Owyang, an analyst at Forrester Research (FORR).

Read more on generating revenue on a social network

Posted in Generating Revenue | No Comments »