If I asked you which of the major social sites you thought sent us the most traffic, you might think it was Twitter. After all, the TechCrunch Twitter account has over 1.7 million followers. When you compare this to the (just under) 250,000 fans our Facebook TechCrunch page has, it should be no contest, right? Wrong.
The truth is that if this were October of last year, you would have been right in thinking that Twitter was our top referrer in terms of social websites. But since that time, Facebook has far surpassed Twitter in terms of traffic coming our way each month. In fact, Facebook.com is now sends nearly double the traffic that Twitter.com does. This is probably due to the fact that last November, we added Elin, our excellent community manager, who curates and engages with people from our feed on Facebook. I also suspect it has to do with the rise of the Like button. Ever since it was released last year, Facebook has been steadily referring more readers our way. Read more