Site search functionality is extremely important for ecommerce websites, especially larger ones. In order for the site to make sales, visitors must be able to find what they are looking for as effectively as possible. While many shoppers will prefer to use the standard navigation on the site, searches are very common from visitors who aren’t able to quickly find what they want.
In this article we’ll take an in-depth look at the trends in site searches of ecommerce websites, and plenty of examples will be included for each point. Of course, not all of these points are going to be relevant to every ecommerce site, but it should help to serve as a guide to those who are designing and developing ecommerce sites.
1. Located at the Top of the Page
The most common location for a site search on ecommerce sites is at the top of the page, and generally on the right side. Many ecommerce sites have a site search, user login, and shopping cart info all located in the same general area. Keeping the site search in a location that is pretty common will help it to be easier to find for some of your visitors who are accustomed to this trend.
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